Nice to meet you

My story

I've walked the hard path so you can take the smarter one — ten years of e-commerce, with every mistake already paid for.

Dmytro Lavryniuk
I'm Dmytro Lavryniuk

Motivator, entrepreneur & e-com coach

Empowering beginners to succeed in e-commerce with motivation, strategy and discipline.

I started my journey in e-commerce 10 years ago. Since then I have made every mistake possible: I made and lost a lot of money, survived depression, and came out stronger. I know the fears and psychological blocks every beginner faces. That is why I devote so much of my courses to developing the right thinking — everything starts with our beliefs. I will help you change yours, and save you from costly mistakes.

“My life is a lot like yours.” — and this is where mine began

The more you value your time, the faster you will achieve results. Amateurs spend days without regret — masters know that time is the most valuable resource of all.

Value your time — start winning

Dmytro Lavryniuk · CEO, Ecom Guide

Dmytro Lavryniuk
The turning point

You have more opportunities than I ever had

So why do you still doubt?

In my life I have lived through three turning points where I had to rebuild everything from the ground up. I described the first two in detail in my book. Today I want to share the last one.

In February 2022, war broke out in my country. I moved from Ukraine to the United States without speaking English, with $200 in my pocket and faith in a dream. What seems ordinary to you was overwhelming for me — and I did it anyway.

50KCustomers in my stores
10Years in e-commerce
1000+Readers of my book
The long way round

How I got here

It didn't happen overnight — sorry to disappoint you.

I leave freelancing to build my own business
February 2016

I leave freelancing to build my own business

First attempts to create my own brand of unique plush cases for phones and tablets.

I rebrand my online store in Ukraine
March 2017

I rebrand my online store in Ukraine

My phone-case store transforms into a full gift shop.

We cross the milestone of 1,000 sales
December 2018

We cross the milestone of 1,000 sales

Over two years we perfected the product, set up our office and reached our first 1,000 sales.

A steep drop in sales and a shifting market
May 2020

A steep drop in sales and a shifting market

The first crisis. Competitors started copying us, advertising costs rose, and marketplaces took over a huge share of the market.

We sign with marketplaces and stabilise
December 2020

We sign with marketplaces and stabilise

We brought stability back to our sales and crossed 5,000 orders.

War begins — the store shuts down
February 2022

War begins — the store shuts down

A tragedy that destroys lives and businesses alike. By then we led the gift niche with over 20,000 clients.

I move to the USA and start over
January 2023

I move to the USA and start over

Working, adapting and trying to build something meaningful — like a child learning to walk again.

Sold $150K on Amazon, wrote a book, built a course
August 2025

Sold $150K on Amazon, wrote a book, built a course

It took two years, $40,000 in losses and countless mistakes. I turned every failure into experience - and finally built things truly worth sharing.

Proof, not promises

My achievements

One of my stores has surpassed $100K

One of my stores has surpassed $100K

And across my other stores, over $50K more in sales.

The best gift shop in Ukraine

The best gift shop in Ukraine

We created a unique product that had never existed before.

Published a book that helps avoid mistakes

Published a book that helps avoid mistakes

Ten years of lessons, mistakes and victories — all packed right here.

Launched an e-com course

Launched an e-com course

The course that leads you, step by step, into the world of online sales.

Your turn now Your turn now Your turn now Your turn now Your turn now Your turn now Your turn now Your turn now Your turn now Your turn now
Work with me

Ready to take your life
to the next level?

Ten years of lessons, mistakes and victories — packed into one course that leads you, step by step, into the world of online sales. Every shortcut already mapped.

  • 15 modules · 157 lessons
  • 3 months support
  • Lifetime access
Yes — I'm so ready $799$397

or pay in 4 × $99 installments

Enroll $799$397