The Journal

Notes on building
a business that's yours

Real lessons on e-commerce, marketplaces, mindset and AI — written from ten years of building stores, losing money, and starting again.

Jun 8, 2026 Dmytro Lavryniuk

The free Shopify apps I keep in every store - email pop-up, reviews, upsell, abandoned cart, SEO, speed. No filler.

Jun 8, 2026 Dmytro Lavryniuk

8 hours of low-energy work loses to 3 hours of high-energy work. How to map and protect your real productive window.

Jun 7, 2026 Dmytro Lavryniuk

The hidden cost of needing approval, and a practical way to lower the volume without going cold on people who matter.

Jun 7, 2026 Dmytro Lavryniuk

The full POD playbook from design to $10K/month - niches, suppliers, design tools, pricing math, ad scaling.

Jun 6, 2026 Dmytro Lavryniuk

Daylight, a $20 backdrop, a phone, and the four shots every listing must have. Plus the AI cleanup step.

Jun 6, 2026 Dmytro Lavryniuk

Why beating yesterday by 1% beats every motivational hack. The compounding math nobody draws out.

Jun 5, 2026 Dmytro Lavryniuk

When Brand Registry is worth the trademark money, when it is a distraction, and the order I do it in for my own brands.

Jun 5, 2026 Dmytro Lavryniuk

Public accountability is overrated. Private accountability beats it. The four-screen system I use myself.

Jun 4, 2026 Dmytro Lavryniuk

Open up Europe and LATAM without a translator. The 2026 stack - DeepL, Claude, glossary tricks, and the QA loop.

Jun 4, 2026 Dmytro Lavryniuk

Real costs, real switching pain, and the platform I tell beginners vs. 7-figure stores to pick. With the math.

Notes on buildinga business that's yours