The Journal

Notes on building
a business that's yours

Real lessons on e-commerce, marketplaces, mindset and AI — written from ten years of building stores, losing money, and starting again.

Jun 18, 2026 Dmytro Lavryniuk

The goal-setting framework I drag every new student through - leading metrics, kill dates, weekly review, no SMART junk.

Jun 18, 2026 Dmytro Lavryniuk

Deep work theory is fine - here is the version that survives Slack pings, ad fires, supplier emails, and family.

Jun 17, 2026 Dmytro Lavryniuk

The pricing math that survives Etsy fees, ads, returns and still leaves you a real wage. Worked example included.

Jun 17, 2026 Dmytro Lavryniuk

The exact AI product research pipeline - trend scrape, demand scoring, margin filter, competition pull. With the prompts.

Jun 16, 2026 Dmytro Lavryniuk

The fear of failure does not go away once you start making money. The job is to turn it into a sensor, not a brake.

Jun 16, 2026 Dmytro Lavryniuk

A 5-question decision tree to pick your first platform based on your product, money, time, and risk tolerance.

Jun 15, 2026 Dmytro Lavryniuk

Eating at the laptop steals 90 minutes of energy you do not feel losing. The tiny fix that gives them back.

Jun 15, 2026 Dmytro Lavryniuk

I have hit rock bottom three times. There is a pattern to the climb back, and it starts with one specific decision.

Jun 14, 2026 Dmytro Lavryniuk

The 2026 Amazon listing structure that wins both A9 ranking and human conversion - bullets, title, A+, infographics.

Jun 14, 2026 Dmytro Lavryniuk

Vine, Request a Review, packaging inserts that do not break TOS, and the email flow I use without getting banned.

Notes on buildinga business that's yours